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Bots in MAX for business: creation, moderation and scenarios
How to create a bot in MAX for business: the partner platform, moderation, rights in channels and practical scenarios — posting, notifications, support.
How to create a bot in MAX
- Register on the MAX partner platform and create a bot.
- Fill in the name, description and avatar — they appear in the channel interface.
- Pass moderation and copy the bot token.
- Add the bot to your channel as an administrator with the publishing right.
Bot rights in channels
- Publish — creating posts: the main right for scheduled posting.
- Edit — fixing a typo in an already published post.
- Audience — reading the subscriber list (usually unnecessary, and best left off).
Practical scenarios for business
- Scheduled posting — the bot publishes what you prepared in advance.
- Notifications — new orders, appointment reminders to your working chat.
- Support — the bot collects questions and forwards them to a human.
- Payment confirmations — a short automatic message after a purchase.
Limitations worth knowing
- Message limits: a post of 4000 characters and several images per message.
- Publishing frequency: bursts look like spam and reduce reach.
- Token hygiene: the token is the key to the channel — it can be stored encrypted.
Frequently asked
Can one bot serve several channels?
Yes, if it is added as an administrator to each of them; each channel is connected as a separate channel in the service.
What if the bot stops posting?
Check the token first: an expired or replaced token is the most common reason; the error text is visible next to the post.
Can the bot reply to subscribers?
Yes, but that needs separate logic; scheduled posting uses the bot only for publishing.
Try it on your own channels
Free plan: one channel and ten posts a month, no card required.
This guide is also available in Russian — the whole knowledge base exists in both languages.