← All guides · updated 2026-09-05
How to create a channel in MAX: step-by-step guide
Create a channel in the MAX messenger from scratch: where to enable it, how to name and design it, and how to get the first subscribers.
Step 1. Install the app
Install MAX on your phone and sign in with your number. A channel can only be created from inside the app.
Step 2. Create the channel
Open the menu, choose “Create channel”, give it a name and a short description. The name is what people search for: put the business type and the city in it.
Step 3. Set up public visibility
Make the channel public and add a link, an avatar and a description. Public channels get into search and can be shared as a link — private ones cannot.
Step 4. What to publish in the first two weeks
- Introduce the business: who you are, what you do, where you are.
- Three or four useful posts with answers to frequent questions.
- One post about prices and how to order.
- One post with reviews or results.
Step 5. Connect scheduled posting
Create a bot on the partner platform, add it as a channel administrator and connect the channel to Postomat. Then you can prepare a week of posts in one sitting and stop thinking about daily publishing.
Where the first subscribers come from
Existing customers first: a link in replies, in the price list, in the messenger signature and on the website. Do not buy subscribers — they destroy reach.
Frequently asked
Is a channel in MAX free?
Yes, creating and running a channel costs nothing; paid tools are optional.
Can I move an existing audience from another messenger?
Partly: publish the link where readers already are, and give a reason to move — for example, a useful guide available only in the channel.
How many posts should I publish a week?
Three is enough to start: regularity matters more than volume.
Try it on your own channels
Free plan: one channel and ten posts a month, no card required.
This guide is also available in Russian — the whole knowledge base exists in both languages.