← All guides · updated 2026-09-04

Posting to MAX for business: channel, bot and first subscribers

How a business runs a channel in MAX: create a bot on the partner platform, pass moderation, set up regular posting and grow with a new audience.

How posting works in MAX

MAX is the national messenger: channels here are read by people who have already moved over from other apps. Publishing is done by a bot created on the partner platform — it is added to the channel as an administrator and posts on the channel’s behalf.

Step by step: from zero to the first post

1. Create the channel in the app and give it a clear name: business + city + subject.
2. Create a bot on the MAX partner platform, pass moderation and copy its token.
3. Add the bot to the channel as an administrator with the right to publish.
4. Paste the token into Postomat, choose the channel — the first post is ready.

What a business channel should publish

• Useful short posts: how to choose, how much it costs, what changes from the first of the month.
• Show the work: cases, before/after, customer reviews.
• Answer questions you already get in direct messages — those answers are read the most.
• Announcements: promotions, new services, schedule changes.

Details worth knowing

• Moderation of the bot takes time — plan the launch in advance.
• The channel is found by name and by topics: keywords in the description help.
• Regularity beats intensity: three posts a week for a month work better than one day of ten posts.

Why start now

The audience in MAX is still growing and competition is lower than in older platforms: the same effort brings more attention. Early channels collect subscribers cheaper.

Frequently asked

This guide is also available in Russian — the whole knowledge base exists in both languages.