Social media for a clothing shop: drops, fittings and stock
A content plan for a clothing shop and showroom: new arrivals, size availability, fitting advice, monthly offers — a template with scheduled posting to messengers.
In fashion, speed decides: "new arrival" and "last size" are instant-purchase triggers. A messenger channel with push notifications replaces the stories not everyone sees. Plan your deliveries in advance and the posts will go out on their own the day the stock lands.
What usually gets in the way
- New arrivals get announced with a delay
- Size charts and stock get muddled in direct messages
- Only part of the list sees the discounts
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Tue 12:00 | Offer | New arrival: three key pieces with prices |
| Thu 18:00 | Useful | How to style it, care tips, or a size chart |
| Sat 11:00 | Offer | Weekend availability and remaining sizes |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
New arrival 📦 Knitwear for the new season: basic roll-necks at 1,890 ₽ (S–XL) and slip dresses at 2,490 ₽. All in stock in the showroom and on the site. No appointment needed to try things on — we are open until 8 pm.
How to pick a coat size from a chart: the key measurement is the shoulders, not the chest. Our chart plus the measurements of every style is pinned. Between sizes? Take the larger one — we cut the sleeves with room to spare.
What is left this week: mom jeans in 27–29 (four pairs), oversized hoodies in cocoa — M and L. We will not reorder these sizes; the season is closed. Reserve by tonight with a direct message.
Rules for this niche
- "Only N sizes left" works only when it is true — do not embellish it
- Prepare the new-arrival post in advance and schedule it for the day the stock arrives
- A pinned size chart halves the questions in your direct messages
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.