Content plans by niche
For every business type: a one-month posting calendar, ready-to-use example posts and the rules that actually work in that trade. Pick yours and move the plan into your channel.
Social media for a beauty salon
Salon owners, lead stylists, front-desk managers
Social media for a tutor
Tutors (exam prep, languages, school subjects), one-person online schools
Social media for a cafe or restaurant
Owners of cafes, restaurants, bakeries and coffee shops
Social media for a car service
Car services, repair shops, tyre shops, detailing studios
Social media for a dental clinic
Dental clinics, practices and independent dentists
Social media for a gym and a personal trainer
Gyms, boutique studios, personal trainers, yoga studios
Social media for an online school
Online schools, course creators, small programmes
Social media for a realtor
Realtors, property agencies, developers
Social media for a clothing shop
Clothing shops, showrooms, local brands, marketplace sellers with a site
Social media for a veterinary clinic
Veterinary clinics, pet studios, grooming salons
Social media for a kids' club
Kids' centres, early-development studios, activity clubs, babysitting services
Social media for a solo professional
Solo professionals: beauty, furniture, repairs, electronics, private tutors
General mechanics behind every plan: guides on scheduling and cross-posting. The same section is also available in Russian.
Frequently asked questions
Are the content plans free? #
Yes, like the rest of the knowledge base. The monthly calendar, the example posts and the niche rules are all open without registration.
How do I use a plan? #
Take the calendar as the backbone of your month and drop your own offers and prices into the example posts. With Postomat you can schedule the whole month in about twenty minutes.
My niche is not on the list. What then? #
Pick the closest one by type of demand — services, goods or education — and use the general content plan template. The category structure is the same across trades.
Do the plans get updated? #
Yes, when platforms change or when seasonal mechanics shift. The update date is shown on each niche page.