Social media for a lawyer: content plan and auto-posting
A content plan for a lawyer: case breakdowns, answers to common questions, a monthly posting schedule and scheduled publishing to Telegram, VK and MAX.
Clients choose a lawyer on two signals: whether the explanation is clear and whether they trust the person. A channel with case breakdowns shows both before the first call. Below is a plan a practising lawyer can keep up with between cases — 8–12 posts a month from ready-made categories.
What usually gets in the way
- Clients come only by word of mouth
- Hard to explain the value of a consultation before the call
- No time for social media between cases
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Mon 10:00 | Useful | Case breakdown: what to do if… |
| Wed 18:00 | Trust | Case: how a client avoided a mistake (anonymised) |
| Fri 12:00 | Offer | Open consultation slots for the week |
| Sun 19:00 | Useful | Document checklist for a typical deal |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
Bought a flat but the seller has not deregistered? That is not a minor detail: it affects the right to use the property and utility bills. Here is the step-by-step procedure. Need help with your situation? Send a direct message.
Case: a client wanted to terminate a construction contract and get the deposit back. First a formal claim and a record of defects, then court. Result: 80% returned without a months-long trial. Every case is different, but the algorithm is often the same.
Three consultation slots are open next week: Tue 3 pm, Thu 11 am, Fri 5 pm. Format: 40 minutes online or at the office. Message me with a short description of your situation and I will tell you whether a consultation fits.
Rules for this niche
- Never promise an outcome: promise a clear analysis and a plan
- Anonymise cases and never publish client documents
- Cross-post to VK and MAX: legal content is still scarce there
Frequently asked questions
Can a lawyer publish case studies from practice?
Yes, if the data is anonymised: no names, addresses, case numbers or documents. Describe the approach and the algorithm rather than promising the same result.
Where should a lawyer run a channel: Telegram or VK?
Telegram works for quick consultations and existing clients; VK helps with local search and recommendations. Postomat publishes the same post to both on a schedule.
How often should a lawyer post?
Two or three posts a week are enough: a breakdown, a case and open consultation slots. Consistency and a clear next step matter more than daily volume.
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.