Social media for a flower shop: bouquets and pre-orders
A content plan for a flower shop: bouquet of the week, flower care, occasions and pre-orders, example posts and scheduled publishing to Telegram, VK and MAX.
Flowers are bought for an occasion and for no reason at all. A channel reminds people of the occasion and shows the bouquet before they walk into the shop. The essentials: price, availability and a clear way to order.
What usually gets in the way
- Peaks only around holidays, quiet on weekdays
- Clients do not know about delivery and pre-orders
- No repeat purchases without a reminder
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Mon 10:00 | Offer | Bouquet of the week: composition, price, availability |
| Wed 18:00 | Useful | How to make a bouquet last: 3 rules |
| Fri 12:00 | Offer | Holiday pre-order and delivery |
| Sun 12:00 | Trust | A florist at work: behind the scenes |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
Bouquet of the week: peony roses, eucalyptus and limonium. 15 stems, 2,900 RUB. Assembled this morning and kept in the cooler. Pick up until 9 pm; city delivery from 300 RUB.
To make a bouquet last longer: cut the stems at an angle, change the water every two days and keep the vase away from fruit. Banana ethylene speeds up wilting — that one is not a myth.
Mother’s Day is coming. Pre-order for 24 November: bouquet + card + delivery by 10 am. 12 slots left. Message “MUM” and we will choose the composition and address.
Rules for this niche
- Shoot in daylight: colour and texture decide
- Every post needs an occasion, a price and a way to order
- A monthly bouquet subscription drives repeat purchases
Frequently asked questions
What should a flower shop post between holidays?
Bouquet of the week, flower care, florist behind the scenes and “just because” occasions. Regular weekday posts keep demand alive, not only the peaks before 8 March.
How do I sell flowers for holidays in advance?
Open pre-orders 7–10 days ahead: composition, price, delivery time and the number of slots. Remind people the day before and on the morning of the holiday — schedule both posts in advance.
Should a flower shop be on MAX?
Yes, as an additional channel: competition is lower and a local audience is already there. Cross-posting from Telegram or VK takes the same time as one post.
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.