Social media for a cafe or restaurant: menu, offers and posts that bring guests
A content plan for a cafe or restaurant: weekly digests, dish of the day, weekend offers, example posts and scheduled posting to Telegram, VK and MAX.
A guest decides where to eat about ten minutes before leaving the house. Your post in a messenger wins at that moment against a booking platform. The formula for a cafe channel is simple: appetising photos, a clear price, and a reason to come today.
What usually gets in the way
- Only people who already walked in know about the offers
- No time to shoot and post
- Delivery and reservations are scattered across chats
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Mon 9:30 | Useful | The week ahead: new menu items and events |
| Wed 11:30 | Offer | Lunch of the day with a photo and the price |
| Fri 16:00 | Offer | Weekend offer (a set menu or a free dessert) |
| Sun 18:00 | Trust | The team and the kitchen: chef, supplier, morning at the bakery |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
Weekend set: a four-cheese pizza plus two lemonades — 890 ₽ instead of 1,190 ₽. Available Saturday and Sunday from noon. Reserve a table in a direct message; takeaway needs no reservation.
Wednesday lunch 🍲 Pumpkin cream soup, teriyaki chicken with rice and a fruit drink — 420 ₽. We serve it from noon to 4 pm. A photo of the real lunch, no stock images.
Six in the morning, the bakery. The dough has risen; the first batch goes into the oven at 7:30. Croissants by nine, still warm, as always. Thank you for coming for them.
Rules for this niche
- Shoot food in daylight by a window — that is enough
- Always include the price: a post without one loses half its power
- A MAX channel suits the "restaurant → regular" link well: notifications get read like text messages
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.