Social media for an online school: filling a cohort from a channel
A content plan for an online school: warming up an audience, student cases, product walkthroughs, enrolment deadlines — a monthly template with scheduled posting.
Selling a course is a warm-up sequence: value, then trust, then the enrolment window. A messenger channel suits that funnel well: posts get opened more than email, and scheduled posting lets you build the whole sales sequence in advance and release it on the intake calendar.
What usually gets in the way
- Sales come in waves: intake, then silence
- Cases and reviews are scattered across stories
- The team cannot keep posting during the intake
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Tue 12:00 | Useful | A mini lesson: something useful from inside the course |
| Thu 19:00 | Trust | A student story: point A → point B → what helped |
| Sun 15:00 | Offer | Enrolment window: programme, prices, deadline |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
A mini lesson from module 3: working out the unit economics of a service in four steps. The formula plus an example with a student's real numbers. Grab the template — the link is in the comments and pinned.
Before the course Katya was doing reports by hand until midnight. After: spreadsheets automated, eight hours a week back, and a promotion. We break down exactly what she did in module 5. The full story is at the link.
Enrolment is open until Friday, 11:59 pm. Eight modules, six live workshops, a year of access. This cohort is 24,900 ₽ (the next one is 29,900 ₽). Questions? Send a direct message, we reply until 9 pm.
Rules for this niche
- Build a ladder: two value posts, one trust post, one offer — then repeat the cycle
- Keep enrolment deadlines honest — and repeat them three days out and on the final day
- A case without numbers does not work: point A, point B, the timeframe
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.