Social media for a realtor: listings, breakdowns and deals
A content plan for a realtor: listing cards, district and deal breakdowns, client reviews and scheduled posting to Telegram, VK and MAX.
Property is a deal built on years of trust. A realtor's channel is a shopfront of listings plus proof of expertise: district breakdowns, legal nuances, the story of a deal. Posting on a schedule keeps you visible for the moment a subscriber's search becomes real.
What usually gets in the way
- Listings go to portals while the client relationship goes unwarmed
- Deals take months and the channel gets abandoned
- There are views but no enquiries
A one-month calendar (Mon–Wed–Fri cycle)
| Slot | Type | Topic |
|---|---|---|
| Mon 13:00 | Offer | Listing of the week: photos, price, what is special about the area |
| Wed 18:00 | Useful | A breakdown: neighbourhood or new build — pros, cons, prices |
| Fri 12:00 | Trust | A deal story: the client's brief → the solution → the timeline |
Four weeks means each row four times with different topics. Take the topics from the questions your clients ask.
Example posts — take them and adapt
Two rooms, 54 m², sixth floor of nine — 6.4 million ₽. Renovated in 2024, twelve minutes on foot to the metro, a school and a kindergarten in the courtyard. Viewings Tuesday and Thursday evening. Floor plan in the gallery.
Neighbourhood breakdown: the October district. Pros: schools within walking distance, the riverside, prices 15% below the centre. Cons: morning traffic on the way out. Where to buy and where you are overpaying — point by point. Save it if you are choosing an area.
Deal of the month: a family with two children, a mortgage plus state family capital, and selling their current flat at the same time. From the first call to the keys — 34 days. The hard part was synchronising the dates. Here is how we untangled the chain so nobody was left without a home.
Rules for this niche
- Every listing is a card with a price: listings without prices attract "just looking"
- District breakdowns are evergreen content that brings traffic for years
- A deal story with numbers and timelines sells better than any certificate
Keeping it going without slipping
Once a week, in a single 30–40 minute session: three posts from the calendar go straight into the queue for their slots. A queue six to nine posts deep is your insurance against a busy week. Turn on cross-posting to Telegram, VK and MAX — one piece of content, the whole audience covered.
Move the plan into your channel in one evening: create twelve drafts in Postomat and schedule the month.
Plans for other niches
Mechanics that work in any trade: the best time to publish and cross-posting to Telegram, VK and MAX. All plans are in the niche catalogue. This article is also available in Russian.