UTM builder for campaign links

Build a link with utm_source, utm_medium and utm_campaign so you can see which channel or post brought the reader.

Why UTM tags matter

UTM parameters travel with the link and tell analytics where the visitor came from, which campaign worked and which post produced the click. Without tags, traffic from Telegram, VK and MAX often collapses into “direct” or “referral”.

Core parameters

Parameter	Meaning	Example
utm_source	platform or source	telegram, vk, max
utm_medium	traffic type	social, email, cpc
utm_campaign	campaign name	spring_sale
utm_content	distinguishes posts or ads	post_1
utm_term	keyword for paid traffic	smm_planner

Rules for clean reports

• One vocabulary. Agree on spelling: telegram, not Telegram and tg at the same time.
• Latin letters and underscores. Values are safer in Latin: fewer encoding and export problems.
• Do not rewrite a published link. If a tag is already in a post, changing it breaks the history in reports.
• Test the click. Open the generated link and check that the page loads and the parameters survive.

Common mistakes

• UTM on internal links. Internal navigation is usually better left untagged so analytics stay clean.
• Cyrillic values. They are encoded and can break exports; use Latin.
• Different names for one campaign. “spring_sale” and “spring-sale” are two campaigns to analytics.
• One field for email and social. Source and medium should be separate.

Read next: cross-posting to Telegram, VK and MAX and the post length checker.