Publishing prime time
In short
Prime time is the hours when the largest share of the audience is online and a post gets its peak of opens; for most Russian audiences that is weekdays 8:00–9:30 and 19:00–21:30.
Prime time is the window of maximum audience activity. Broad benchmarks: morning 8:00–9:30 (the commute), lunch 12:30–14:00, evening 19:00–21:30, with weekends shifting about an hour later.
Prime time is a starting hypothesis, not a rule: compare the first two hours of views for posts in different slots and keep the two best ones. Scheduled posting removes the last reason to miss your own window — the calendar is filled in advance.
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This term is also available in Russian.